![]() Since then, it has been a roller coaster ride for the company, with it’s stock prices fluctuating drastically in the first few years. 14% of Twitter’s revenue is due to data licensing, which totaled $127.8 million in 2020.Twitter’s revenue comes largely from advertising, which makes up $808.4 million of the company’s revenue in the 3rd quarter of 2020.It comes as no surprise then that many companies are more than willing to shell out money to publish their promotional materials on the platform. With its extensive user base, the platform is simply a prime spot for brands that want to improve their online presence. (Bloomberg, 2021)Īdvertising and data licensing play considerable roles in Twitter operations. In addition, after Twitter’s trump ban in January 2021, their stock shares have declined by 12%, removing $5 billion from their market capitalization.Despite a 3% increase in ad engagements on Twitter, their cost per engagement has decreased by 25% due to lower demand.However, Twitter also reported a $124 million operating loss in the 2nd quarter of 2020.Twitter’s quarterly revenue for the 3rd quarter of 2020 reached $936 million, a drop from the $1,007 million during the 4th quarter of 2019. ![]()
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